Shonda Sammons has over 25 years of experience, including a strong focus in the financial services industry. Shonda works directly with employers and employees to provide coaching, guidance and expertise to build brand advocates. Through working directly with frontline and support staff, and gaining a thorough understanding of a company’s strategic and branding focus, she fosters abilities and uncovers hidden competitive advantages in a company’s existing workforce.

In addition to her her highly energetic facilitation style, Shonda focuses on helping companies identify in-house talent, matching skill sets of employees to job responsibilities, evaluating recruitment efforts and converting everyday order takers to enterprising champions. She is also the author of a survey which assists an organization by identifying gaps in staff engagement.

Shonda and her husband live in Kentucky with their son. She loves gardening and canning and is passionate about helping people achieve their highest potential.